How to find your flavour and match with the perfect coffee

When it comes to choosing the perfect coffee, it’s important to remember that taste is individual. A red wine lover, a smoker and a diehard espresso enthusiast might all like the same thing for totally different reasons because their experience of taste is unique and individual. Some will prefer; Bitter over sour, sweet over acid, fresh, fruity and punchy or deep, rich and velvety. Taste is a sense that defines our interaction with the world much more than we realise and the humble act of having a coffee is no different, there is more depth than we maybe realise in our simple cup of joe.

We are going to explore the flavours of coffee and where they come from, during roasting or before, leaving you with a better understanding of coffee to help inform you when choosing your brews in the future.